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Monday, July 16, 2007

Big Brother 8 1st in Key Demographics - Again!

"BIG BROTHER 8 SUNDAY" PLACES FIRST IN KEY DEMOGRAPHICS WITH INCREASES OVER LAST WEEK'S PREMIERE"

CBS Wins Sunday in Viewers, Adults 18-49 and Adults 25-54

BIG BROTHER 8 SUNDAY placed first in its time period in adults 18-49, adults 18-34 and adults 25-54 with increases over last week's premiere, leading CBS to a Sunday win in viewers and key demographics, according to preliminary Nielsen Live Plus same-day ratings for July 15.

At 8:00PM, BIG BROTHER 8 SUNDAY was first in adults 25-54 (2.7/08), adults 18-49 (2.3/07) and adults 18-34 (1.8/06) and second in households (4.2/08) and viewers (6.37m).

Compared to last Sunday's premiere, BIG BROTHER 8 SUNDAY was up +11% in households (from 3.8/07), +8% in adults 25-54 (from 2.5/07), +10% in adults 18-49 (from 2.1/07), even in adults 18-34 (from 1.8/06) and gained +0.52m viewers (from 5.85m, +9%).


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posted by CarolynBBDish @ 9:40 AM 

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